No matter what side of the fence you’re on in the PC /Apple battle, one thing you have to admit is that both Apple and Microsoft have always been great marketing rivals with campaigns being fought in battles of epic proportions matched only by the cola wars between Coke and Pepsi and possibly Spud McKenzie for Budweiser and Alex from Strohs……but I digress.
Back in 1984 when Apple launched their new Macintosh during the Superbowl, they hit the ground running with a commercial that took advantage of the whole George Orwell “1984” Big Brother controls you, you need to break free shtick along with a dose of healthy female athlete running without a sports bra angle. Well played Apple…….. well played.
The commercial served notice that they would be a force to be reckoned with in the years to come and the battle still wages on. Frankly I could care less and still do the PC thing and respect those that choose the Apple way of life. Wish I could say the same about Apple users though – lighten up already. I’m not ready to be converted so move on already. Life’s too short – don’t worry, be happy. Can’t we all just get along?
Bonus Video !! Wonder if Bill Gates wishes he could take these words back!