In a previous post we covered retro ads from a simpler time that were among the creepiest I’ve ever seen. (Click here to see that post) Let’s now take a look at some ads that were done in a time when it was considered a man’s world and women were here only to serve men, be a perfect wife, do all the house work, try not to do stupid things and always be fresh and pretty regardless of what they were doing.
We all know that not only does such a Utopia not exist (I’m kidding ladies) but in retrospect, the people behind the creative direction of these ads really missed the mark not only conceptually but the ad wording (or copy in technical terms) is just plain awful. Clearly, these ads were designed by men, written by men, sold by men and bought by men.
“Husbands admire wives who keep their stockings perfect.” I love how this ad implies that being married is no reason for a woman to let herself go and should always look her best. Especially since the guy took the trouble to put on a suit and tie to read the paper while she knits. What’s going through his mind? “What’s this? A run in Jane’s stockings? Could I have married the wrong woman?!? How many more years before divorce becomes an acceptable society norm?!?!?”